15 Day Challenge
Lesson 6: Hooks and Video
Tasks
Create a short-form video. You can use one of these 3 hooks and we’ve already started brainstorming for the content!
📹 Real estate isn’t for everyone, but it’s for me. Let me tell you why! 📹
It’s rejection-heavy work, my schedule is all over the map, there are endless number of skills and competencies you need to be successful.
But it’s for me because
Real estate is problem-solving
Real estate is both an art and a science
Real estate is protecting and advocating for my clients
I get to play a small part in the house that someone will build a life for themselves
📹 This is the story of why I sell real estate 📹
I love different home types
I love people
I love solving problems
I love playing matchmaker
I love being the resource people can turn to when they have questions
📹 I discovered the secret to selling real estate in this market 📹
Presentation is everything
Allowing people to see the home - you’d be surprised how hard it can be to book a showing on certain homes
The small things are big things - too many signs of lack of maintenance, and you’ll lose the buyer. Take the extra few days to handle those tasks around the house
Higher asking price doesn’t mean a higher selling price - overpricing can cause potential buyers to disregard your home and they don’t return
Reminders:
Hook Formula
Start with an issue
Condos
Ask a question about an issue
What are the best condos in [AREA]
Make a list
List the condos
Give a solution to the issue
Provide solutions to that list
Hooks
You will look at __ differently by the end of this video!
This may be controversial but ___
Everything you knew about ___ is 100% WRONG! (+ a good example)
Here are ___ tips to get rid of ___
Here’s a simple hack to help you do ___
Don’t make this mistake when doing ___
This hack will save you hours on ___
Why does no one talk about this?
If you want to do ___, you need to do this!
Red flags to look for in ___
5 mistakes you are probably making when you ___
If you’re doing this you’re making a huge mistake!
Try this one hack to get ___
Here are 3 signs that you should ___
This one simple mistake could be costing you ___
5 things you can do right now to improve ___
This is why your ___ isn’t working!
This hack changed my life!
If you want ___, avoid doing this!
Don’t believe this ___ myth!
Video Content Ideas
What is the difference between an appraisal and an inspection?
How much down payment do I need to buy a home?
What fees do I have to pay to sell my home?
What is the difference between an FHA and a conventional loan?
How long does it take to sell a home?
Do I have to use a real estate agent to sell a home?
What is rent to own?
How do I get approved for a loan?
Why is my assessed value different from the appraised value?
How long does it take to buy a home?
What is a backup offer?
How do I buy a foreclosed home?
How do I negotiate the best price?
When is the best time to buy a house?
What is mortgage insurance?
How do I pick an agent to sell my home?
How much do I pay a real estate agent to buy a home?
What is the home sale process?
What do I do if I miss a house payment?
How does a VA loan work?
Do I have to sell my home before buying another one?
How do you buy a brand-new home?
Is staging really effective?
Do I need a home warranty?
What are the best ways to market my home?
How accurate is the Zillow estimate?
What is the difference between a Realtor and a real estate agent?
Do national real estate companies have better exposure?
Do I have to move twice to sell my home and buy another?
What is title insurance?
How do I get an appraisal?
What are the best sites to search for homes?
Are all mortgage company interest rates the same?
Should I do a 15- or 30-year mortgage?
Do new windows increase the value of my home?
What home expenses can I write off on my taxes?
What are five low-cost things you can do to get more money for your house?
How does an agent come up with the sales price?
What does owner/seller carry mean?
How much are closing costs?
How do I get/find the lowest interest rate?
Are the prices negotiable?
What is a seller's market?
How long does it take to renovate a home?
What kind of credit score do I need to buy a home?
What is earnest money?
Do I need a final walk-through?
Can a seller reject an offer?
How long does it take to stage a home?
When is the best time to sell a home?
What do I have to disclose to buyers?
Why are commissions so high?
Here is an example
Places We Can Hang 🤙
Personal IG (my personal life) / Rev IG (real estate tips)
TikTok (mostly quick real estate tips)
Podcast (solo episodes, team discussions, interviews)
YouTube (longer form learning and some fast ideas)
My email is michael@revrealestateschool.com
Video Transcripts
0:00 Hello, and welcome back to your 15 day challenge. My name's Michael Montgomery, and today what we're talking about is how we can hook our audience when it comes to video.
0:09 Now, before we jump in, do you have to be creating video in almost all cases? Yes. Now, if you choose to build your business without video, that's fine, but you still have to be creating content.
0:20 So whether that be a written form, so you're doing your blog or you're doing Twitter or LinkedIn, or you're doing Instagram, but then you have longer captions where you're explaining something.
0:28 So you still have to be creating content. Video is just one of the easiest and best ways. Now, I say easiest because once you actually start doing it, it won't be nearly as bad as you think.
0:39 So if you are not doing video because you're uncomfortable, that is a reason why you need to be doing it because you're actually going to improve your ability to communicate about real estate.
0:48 When we are on video, and if you feel extremely uncomfortable, start shooting videos about market updates and do not post them.
0:57 Just keep them on your computer, but keep actually recording them. Eventually, you'll probably come to the point in time where you're comfortable posting them.
1:05 Okay, with that, let's now jump into what we're going to do when it comes to video. So we're gonna get specific here about how you're actually going to kick off your videos.
1:14 And this is also a really good tip in how to find ideas and content for your videos. So these are the steps. 1:21 First off, we're going to start with an issue. We're then gonna ask a question about the issue. We're then going to make a list, and then we are going to have solutions to the issue.
1:31 So let's look at this. So the first issue might be condos. The question is, what are the best condos in X area?
1:39 And then we have our lists. So we're gonna list out the condos and we're gonna provide solutions. So why are these condos better than say, other condos in the neighborhood?
1:47 So this issue question list and solution model. So there's four things. Here is actually an amazing way for you to kick off any video, whether that be short form or long form.
1:58 Now, in the task below, you are going to see my favorite hooks. And these hooks will have blanks in them, but all you have to do is fill in condos, houses, homes with pools, whatever you would like throughout this.
2:10 And then from there you have a list of an endless number of hooks because you can reuse these and you can reconfigure them in a way that will hook your audience.
2:18 But this is the very first sentence that you are going to say. Okay, so what is the task? Well, the task is going to be to record a short form video.
2:27 So that could be Instagram reels, that could be YouTube shorts, that could be TikTok, whatever works for you. It's a short form video.
2:34 And we have three different topics that you can choose from three different hooks. And we actually within the hooks below, you're going to notice that we have some suggestions on what you can actually say for each of the hooks.
2:45 But here is the first one. Real estate isn't for everyone, but it's for me. Let me tell you why. The second option, this is the story of why I sell real estate.
2:55 And your third hook, I discovered the secret to selling real estate In this market. And then you're going to go into it.
3:01 So those are three different hooks. You can choose which one of those three you want to use. However, you do have to post a real short or TikTok today.
3:11 You can choose from these three, or you can choose from the other potential hooks. But these three are a really good place to start.
3:18 And these tend to get a lot of engagement, specifically the first two. So real estate isn't for everyone, but it's for me.
3:24 Let me tell you why. And this is the story of why I sell real estate. These tend to get a lot of engagement.
3:30 So this doesn't need to be fancy. In fact, it should be done on your phone. It should be kept to less than one minute.
3:36 You can use our suggestions or you can build out your own, but you do have to post a short form video today.
3:43 That is your challenge. Now, throughout this, you'll also notice in the task that you can start to use these other hooks as you start to create content.
3:51 And we're going to talk more about content creation, but ultimately, we need to be creating one small piece of content a day.
3:58 Maybe that's an Instagram post. Maybe that's a story we just need to be putting out at least one piece of content per day.
4:05 So this is your task, one quick video, and we will see you in the next lesson tomorrow.