In real estate, most training is around script training and objection handling. These concepts are very important for real estate agents, but oftentimes, the questions we ask are the key to connecting with leads. If you ask the right questions, you find out so much about the lead, what their needs are, and you begin to understand their motivation. Real estate leads need to feel heard and they can pick up instantly on any feelings of insincerity. Asking the right questions is truly one of the keys that every real estate agent needs to know to sell more homes and connect with more people.