Real Estate Agent Blog Ideas for 2021
Blog Topics and Content Ideas for Real Estate Agents
Blog Ideas for Real Estate Agents
A real estate blog is one of the most important aspects of devising a successful investment strategy. However, enhancing the blog’s visibility and success depends on the content. The more useful the content, the greater the acclaim and utility of your blog. Wondering how you can take the quality of your blog’s content up by a notch?
We have made it easy for you. Here are 30 real estate agent blog ideas that will fetch you your blog’s name and fame and deliver high-quality content to your readers. Let us get started.
Here Are 30 Real Estate Blog Ideas That You Can Incorporate In Your Content Right Away!
1) First things first: Housing trends.
Most of your potential audience has one universal necessity, i.e., real estate. Irrespective of whether you are trying to collaborate with sellers or buyers, discussing the trends in the sales of homes, mortgage rates and the current lending policies can be a great place to start with.
Here’s our tip: You can create special google alerts regarding certain housing trends to get the appropriate information that can be effectively used for your content.
2) Add information about local events.
The next realtor blog topic that will fetch you a great deal of traction is information about local events. Keep your blog updated with the local events of communities. Come on! Who does not want to know precise details about the current happenings in their community?
From community shows to festivals and charity events to estate oriented sales programmes, your readers would love to know the goings-on in their locality. Thus, this is your chance to attract the most attention by keeping them informed about notable events.
3) Have a bulletin of local businesses.
Do you know a great place to hang out with friends and have a yummy hamburger? Or, perhaps the best coffee shop? You also might know the best happy hour spot. Don’t you think that your audience would appreciate exclusive information about these businesses in their locality?
You can add such details to your blog for your audience. Your audience will not only love the list of cool places to check out but also appreciate your insights.
Besides, you can also talk to the businesses and have them add a link to your website, which will help enhance the SEO of your real estate blog. You could also arrange for an informal ‘meet n greet’ at the featured business spots to campaign for your business.
4) Do not forget to include a section on recreational activities!
This is yet another hot topic of real estate agent website content. Be it a pilates class, a hardcore gym arena, an ideal place to hike with pets, or a children’s playground, providing this much-valued information can also drive an audience to your website. You can also include affiliate links to those spots/businesses and generate an additional stream of revenue.
5) Pet-friendly areas.
It is often difficult for pet parents to find the best places to take their pets along. Whether it is a pet groomer or a pet-friendly restaurant you talk about, I am sure they would love your suggestions. So, grab a list of places that let pets in and add those recommendations to your blog.
Pet lovers would much enjoy these spots. Besides, you can also add them to share pictures of their furry friends. This can prove to be a great source of engagement for your blog.
6) Especially for kids!
Residents usually love exclusive information about places that are great for kids. Be it a perfect pizza joint or a school with all the amenities, giving parents the themed information is an excellent way of marketing your website. The content is both helpful and is highly likely to be shared on social media platforms as well.
7) Testimonials
One of the best ways to build trust among your audience is to display your track record. Have content that includes testimonials from both current and former clients you have worked with.
The testimonials could either be taken in a textual or visual format. No matter how you like to present it to your viewers, they can be an effective addition to your website.
8) Home maintenance services
Homeowners prefer to keep their premises perfect. Thus they love to know about services that help them look better. Whether it is about home renovation companies or cleaning services, you can add details about the best of services that can help your readers enhance their property.
You can also elevate the blog game by delving into topics like how to stage a home when it is about to be sold or how to keep the common challenges at bay when buying or selling a house. Take it a step further by shooting a video walk-through of your property or home you recently got renovated to flaunt your expertise.
9) Information on relocation
Let us admit that relocation to a new community/locality can be very stressful. Knowing in theory about how to relocate is different from experiencing it for real. Be truthful and warn clients of any potential difficulties that might arise while moving into an entirely new area and offer practical advice to resolve these problems.
Thus, by offering information and resources for helping people move to new regions, you are highly likely to reach out to the people on the hunt for either selling or buying a new property.
You can also collaborate with local businesses to create a joint venture wherein you highlight them as a resource and can also get a share of the referral income in the whole process.
10) Property Lists
This is yet another supremely useful realtor blog topic. Your website can feature your community’s property listings that are beneficial for both your readers and your website. Compile some lists of the most luxurious, cheapest, and the best-valued properties and post the details on your blog.
By doing so, you can also establish the fact that your blog is the right place to look for any kind of real estate information.
11) Get personal
Who said real estate agent website content couldn’t be personal? You can share your story of how you grew into an investor. Why should people trust you? How did your journey in the real estate arena get started? What have you learned in your years as a real estate agent, an entrepreneur, and an investor?
What exclusive information about the investing industry can you share with your readers to follow and implement when dealing with others? Many people expect the life of an investor to be perfect and dreamy. You can give them inside information about your work, and you may find that story to be one of your best selling tools.
If you do not know how to proceed, you can have some do a Q&A session with you and find that it covers all the typical questions people pose to investors.
12) Transport links
Many people nowadays are required to work at companies located a great deal away, and thus, the commute is one of the most important factors when deciding to buy or rent a place to live in. You can solve this problem by giving as much information as possible about the local transport links like buses, trains and alternative commute modes.
13) Homeowner associations
Many people do not pay heed to homeowner associations and do not know what to expect from them. You can change this perception by listing down the pros and cons of being a part of such associations.
Keep the blog post as informative and unbiased as possible. If you are experienced in this area, you can also mention that you can offer comprehensive and elaborate advice on this topic as one of your service offerings.
14) Trend predictions
You can use your website to showcase your expertise in making real estate trend predictions like fluctuating mortgage rates and base rates to increase your website’s traction. Make it interactive by asking readers to make their own predictions as well in the comments.
15) New construction projects
A majority of your clients are likely to be interested in buying or renting newly constructed properties. Keeping this information ready on your website will enhance the chances of them getting in touch with you to close a deal with a project that catches their attention.
16) Moving homes seamlessly while having pets
Pets are considered equal to human children in most homes, and moving homes with them can be truly difficult, especially in urban areas. You can make this experience much better for pet parents. List any pet-friendly spots and other listings that you might have in mind on your website. You can also find local organizations and businesses that are renowned for helping out pet parents with relocating.
17) Exclusive section for students
In the era of student debts and a highly competitive property market, it is often beneficial to climb the property ladder as students quite early in life. Although it might seem impossible to many, you can make it easy for them. Offer practical advice about saving money, being responsible with loans, mortgages, and savings. You can also provide the links to some affordable listings you know.
18) Telltale indications that tell owners not to sell homes
There are various reasons people wish to sell their homes, only to regret the decision later. You can convey the message to your readers through a story about a sale that happened/did not happen and how it was the best decision the homeowner made.
19) How estate agents determine prices of properties
Most people do not understand the logic behind what contributes to deciding the final price of a property. They may often feel like your listings are either overpriced or underpriced. You can take this opportunity to explain what contributes here and what information is used to determine the prices of properties.
Elaborate on how every decision is made by basing upon several years of evidence and industrial experience. It is sure to be a very interesting read for your audience.
20) Sprinkle some DIY home renovation ideas
DIY ideas are cool, but hearing some of them from the real estate agent himself is much cooler. Write a post about how renovating a home can be an expensive affair and then offer your readers a few ideas from where they can take some inspiration and work on their homes.
You could also provide links to some sites and videos that offer valuable insights into DIY home renovation.
21) Tenant rights
Sometimes, we see cases where tenants are mistreated and denied some of their basic rights, which is accepted by them unknowingly. You can write a blog post about dealing with troublesome landlords or how to/how not to cater to certain expectations. Empathize with the readers and assure them with information about their rights as tenants.
You can also provide some advice regarding dealing with hardships from the time when you were a tenant. In case you know of charities and organizations that can help them out, provide links to their websites so you can be sure of doing it the right way.
Closing thoughts
We understand how deciding to pen down your thoughts, experiences, and knowledge in the form of a blog can require strategic planning. We have saved your precious time by researching the most enquired topics on the web.
You can use our topic ideas to get started with your blog and enjoy some attention while you go ahead and explore some more topics! However, keep in mind that it is important to optimize your content as per the needs of the target audience to achieve your blog’s great success.