Sell it Like Serhant: Book Summary and Review
This is a sales book every real estate agent should read. Learn how to follow up effectively, plan your day, and prospect for new business every day. This book is clearly written with plenty of funny anecdotes and stories that will resonate with both new and growing real estate agents. The takeaways and lessons are not clouded by the entertaining stories as Ryan as clear action steps following each account.
How To Never Split The Difference in Real Estate
As a real estate agent, you need to know how to effectively negotiate with other real estate agents, sellers, and even your own buyers. In the book Never Split the Difference by Chris Voss there are a number of tips and tricks for real estate agents. Two of the most power concepts include Tactical Empathy and Calibrated Questions. These two parts to negotiation make the other party lower their guard and it turns the negotiation into a problem solving venture.