How To Convert Real Estate Buyers
We've all been there. You finished a showing with a new buyer starting their home buying journey, and you're not sure of the next step to convert this buyer into a client. The showing went well; they didn't hate the house, but you know it's not for them.
This is when the relationship enters what we call the "awkward teenager" phase.
31 Savvy Real Estate Open House Ideas and Scripts for 2021
As a real estate agent, open houses can be a great lead generation strategy to increase your real estate sales. You have the opportunity to chat with current and potential home buyers. Through your open house, if set up properly and you invited the neighbors, you can acquire their contact information and become their future real estate agent. Hosting a real estate open house is one of Rev Real Estate School’s top ideas for lead generation, but what are some unique ideas to attract people to your open house? Furthermore, how do we motivate open house attendees to use the sign in sheet and provide their contact information?
New Real Estate Agent Objections and Scripts
Objections are part of being a real estate agent. Every successful REALTOR has scripts to handle common objections when dealing with sellers, buyers, and prospects. As a new real estate agent, you will have a particular set of objections to be prepared. In this post, you will learn how to handle new REALTOR objections in real estate. Plus you can download a PDF objection guide for new real estate agents.
Building Trust With Real Estate Buyers
As a real estate agent, most of your business will probably come from your sphere of influence, past clients, and referrals. One of the best ways to spark referrals is through building trust with your current buyers. Real estate buyers can be the best source of referrals because they spend so much time with their agent and a bond is formed. You can build more trust with your buyers by offering them a ride, pointing out negatives in homes, asking questions, providing advice, and nailing your social media profiles.
How To Never Split The Difference in Real Estate
As a real estate agent, you need to know how to effectively negotiate with other real estate agents, sellers, and even your own buyers. In the book Never Split the Difference by Chris Voss there are a number of tips and tricks for real estate agents. Two of the most power concepts include Tactical Empathy and Calibrated Questions. These two parts to negotiation make the other party lower their guard and it turns the negotiation into a problem solving venture.
Selling Real Estate to Analytical Personalities (Blue/High C)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 types: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). In this podcast, you will be learning how to sell to the Blue personalities or the High C personalities. These are the analytical personalities and the detail oriented people. They can be very slow to make decisions and need all of the information before moving forward.
Selling Real Estate to Steady Personalities (Green/High S)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue) . In this podcast, you will be learning how to sell to the Green personalities or the High S personalities. These people dislike conflict and are risk averse. They crave safety and are slow to make decisions. Knowing how to sell to this personality type is very important because there is risk and change when someone is buying or selling a home.
Selling Real Estate to Influencer Personalities (Yellow/High I)
Selling real estate requires a keen understanding of people and their personalities. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). Each of these 4 personalities require a different sales approach to win them over in real estate. High I personalities or Yellows are outgoing, enthusiastic, and the life of the party. As a real estate agent, you will need to perfect your small talking skills as they want to know who you are. They are very concerned with likeability and rapport.
Selling Real Estate to Dominant Personalities (Red/High D)
Selling real estate to dominant personalities takes skill and tact. Dominant personalities are coded with the color Red or known as High Ds in a DiSC personality test. High Ds are risk tolerant, quick to make decision, and they prioritize results and time. In sales, you never want to “tell” a red personality what to do as they will resent the salesperson; furthermore, you want to be first in the door because they will be quick to select an agent on the spot.
Four Personalities You Need To Know in Real Estate (Colors)
As a real estate agent, you will deal with many different types of people and personalities. Knowing how to sell to each personality type can be a huge advantage as a real estate agent. There are various personality testing mechanisms, but the testing we use is DiSC and associate each 4 personality types with a color. There is D - Driver (Red), I - Influence (Yellow), S - Steadiness (Green), C - Conscientious (Blue).
In this real estate agent training podcast, you will learn about the 4 different personality types.
Best Closing Gifts for Buyers and Sellers
Choosing a closing gift for a buyer or seller can be difficult in real estate. There is no real etiquette set out and it can be a challenge to determine if it should be a personalized gift or a systematized approach. Although it can take some time, selecting the right gift can be extremely important and can strengthen the bond between you and your client. Not to mention, it just feels good to give a nice closing gift to a client!