13 Real Estate Agent Video Ideas [That Generates Leads]
Video Ideas For YouTube, TikTok, and Reels
Using video to grow your real estate business is an effective and proven marketing strategy. The strategy is also highly underutilized.🤑
This means the opportunity is wide open, and you will not have much competition, which rarely happens in real estate.
Here's the thing, real estate video marketing is important, but it's only valuable if it helps generate leads. And specifically, generate high-quality leads; because, after all, video content is great, but securing potential buyers and sellers is essential.
Read on if you need some great real estate video ideas.
Creative Video Ideas for real estate Agents
Testimonial Videos
The best way for people to understand how good you are at your business is through the experiences of others. A testimonial video builds trust and creates a personal connection.
If you are truly good at what you do, people should be willing to share their stories. Just as they recommend good agents, they can provide testimonials. Often though, they will need a little coaxing and coaching. Ask, or you will not receive. But here's the thing: most clients would be overjoyed to do a testimonial video.
Make sure to be strategic about where your post those testimonials. Your website, of course, is one good place. You can also upload to YouTube and create a playlist of testimonials. Facebook is another excellent place to display video testimonials. But don't forget about short-form content and leverage Reels, YouTube Shorts, and Tiktok.
Here is an exceptionally well-done testimonial video. Notice that this is all about the buyer's experience. The agent's face is not on the video, contrary to what most agents want to do, which is to have their face front and center and omnipresent.
Funny Agent Videos
Humour is an excellent way to connect with people. The most viewed type of video, as you probably know, is funny dogs and cats. While that alone may not help you, there are avenues for you to be entertaining and informative.
Take a look at what's trending on YouTube and TikTok and model those already having success.
Gemma Legget, a Canadian real estate agent, has a YouTube video with over 45,000 views - and she has less than 1,000 subscribers. That's an accomplishment worthy of notice.
Given the market conditions, the Holderness Family Vlogs channel has a recent video that resonates with the public today.
The number of views on that one video is over 285k+, and this tells you a lot about how relevant this approach is.
Given that the average real estate agent video gets less than a few hundred views at best, this would qualify as a "viral video."
The exciting part is that the Holderness family is not even in real estate. Great opportunity for you, the real estate agent, to do something similar for your market right now.
How-To Videos
This type of video is also underutilized, and the opportunity is enormous for this type of content.
The typical real estate agent will go on social media and post something like, "First time home buyer programs available- call me for more information." The typical result: crickets.
How about you spend 5 minutes explaining what those "First Time Homebuyer Programs" are? How someone who has not owned a home in the last three years can qualify for the special state program for zero down financing?
You can share the income limits for qualifying and the areas where the program is offered. That is valuable content.
Here is an excellent example of a "how-to video" talking about how to use an FHA loan. Notice two things; The video is 45 minutes long and has over a half million views.
Clearly, the video is of interest, and its length is appropriate for the platform.
Other how-to topics include understanding previous sales, tips for first-time buyers, how to get pre-approved, buying new construction, what are HOA rules, how to sell for top dollar, how solar panels impact real estate value, how to make your house more visually appealing, what is an escrow account, the difference between a listing agent and buyer's agent.
Local Business Reviews
You probably have a defined geographic area where most of your business is done. Like all real estate agents, you naturally want people to know that you are the expert in that area.
Working with local businesses and doing videos showcasing their business is a great way to position yourself as a knowledgeable community member.
In turn, the business owners will also help you get more business and promote your business to their customers. It's what we call a "win-win."
Live Q&A
This is yet another area where many agents miss an opportunity to connect with prospects. Many buyers and sellers may be thinking about buying or selling, but they are not ready to meet with an agent.
They consider that a big commitment and some are just intimidated.
Have a one-hour live session at a set day and time where you are on Zoom or Facebook Live, just fielding questions.
People can pop in and out at their convenience during that hour without committing to a face-to-face meeting yet.
Listing Videos
Using videos to showcase property listings is a great idea. Agents are using this concept, although most of them could step up their strategy to get even more out of their videos.
While listing videos are thought to be meant for buyers to view the home, which is true, successful agents using video tours also keep the future seller in mind.
Take Brad McCallum, an agent in Calgary, Canada, who has risen to real estate stardom in four short years. He has done so mainly on the back of great real estate videos about his listings.
You can look at his channel and see when he started. His first videos from 4 years ago to his current videos tell the story of his journey to real estate success.
Brad has capitalized on video and made great listing videos to attract future sellers so that million-dollar listings are now coming to him regularly, in multiples.
That is marketing by attraction at its best.
A Day In The Life
The general public has a vague idea of what real estate agents do. A statement that is somewhat removed from reality. You can make a difference by tastefully showing people what you go through as an agent.
The great Gary Vee talks about the idea of documenting, not creating. He has a multi-million dollar marketing business, so he has the credibility to speak on the subject.
He is often seen at real estate conferences and frequently speaks on video in real estate marketing videos.
A practical example of someone who has done well with this type of content is Jessica Riffle Edwards of North Carolina. Jessica's channel had a humble beginning. Fourteen years ago, she started doing short real estate market updates - in her car.
Today Jessica's business is doing quite well, with over 13K subscribers to her channel and a solid real estate business.
Another excellent example of a company spokesperson talking about the daily life of a real estate agent in this video.
Show your prospects an unglamorized and transparent side of you and your industry. They will appreciate authenticity and candour.
You will be seen as a trustworthy agent they can connect with.
About Me
Your "about me" real estate video should have a place everywhere you have an online presence—your website, Facebook profile and business page, LinkedIn, etc.
This video should tell a story that connects with your prospects. Viewers don't care how many houses you have sold or how many "#1 agent" awards you have.
They want to know who you are as a person and what you can do for them. Focus on that in your about me video.
Share with them information that will let them know you are like them. Some ideas are:
Are you a native of the area? You probably went to the same schools they want to. Maybe show a picture of those days gone by from decades ago.
Have you served in the military or the police force? Were you a firefighter at one point? These are very tight communities that value affinity relationships.
Do you love sports or other activities that people can share their enthusiasm with you about? Like-minded people tend to have closer relationships. This is a way for you to find your tribe.
Meet The Team
Depending on the stage of your business and how you handle it, it may be appropriate to have your prospects meet the people they will be dealing with.
Showing transparency in your business always goes a long way with those that do not currently know you. This is one way to bring them into the inner circle.
You can bring together your lender, your favourite escrow, and title teams.
You can also bring in people that support your business, such as inspectors, home warranty providers, etc. Your future clients will appreciate that transparency.
Market Updates
Whenever someone is thinking of selling or buying a house, they are always curious about the current state of the real estate market.
However, they couldn't care less about what is happening on the east coast if they are in California.
The market in Washington or Oregon means nothing to those in Texas or New Mexico. Yet, the vast majority of market updates from real estate agents post about that - national market news.
As the local expert in your area, show your current and future clients that you genuinely know your location. Share with them quality videos of what's happening in their city or county.
Anything outside of that probably has little relevance to them. Here is an excellent example of a relevant, local market video update by a top agent in Orange County, California.
Every real estate agent is a local Multiple Listing Service (MLS) member. Every MLS has tools that provide detailed market data.
Use what you already have in front of you to build credibility and brand recognition.
Frequently Asked Questions
Every agent finds that they repeatedly answer the same questions to different clients. If you are dealing with a buyer, there are several questions that each one of them will ask—the same thing with home sellers.
Save yourself some time by recording a series of short real estate videos on those subjects. Buyers writing offers want to know if they can start low and work their way up.
Every one of them will either ask or start lowballing properties. That strategy only leads to their offer not even being presented to the seller in today's market.
Let them all know that before they meet with you.
Sellers usually have some common questions even before they list. Things such as what are the typical closing costs of selling a house. This is an easy video to create, and you probably will be one of very few in your market who has this information available.
FAQ videos are a great way to connect with your future clients and a simple way to start building trust with them. Please take advantage of it.
Home Improvement Ideas: Inspiring Viewers with Renovation and Décor Tips
Looking to inspire your viewers with some amazing home improvement ideas? Look no further! In this section, we'll dive into some fantastic renovation and décor tips that will leave your audience feeling motivated and ready to tackle their own DIY projects.
For all the homeowners out there, get ready to unleash your inner DIY enthusiast! We'll share some exciting projects that you can take on yourself, from simple upgrades to more ambitious renovations. Whether it's transforming a dull room into a vibrant space or tackling an entire home makeover, these ideas will surely spark your creativity.
Top 10 Budget-Friendly Home Improvement Ideas: Share affordable yet effective ways to enhance a home's appearance and functionality.
DIY vs. Professional: When to Tackle Home Improvement Projects Yourself: Discuss which projects homeowners can handle themselves and when it's best to hire professionals.
Transforming Small Spaces: Creative Home Improvement for Limited Areas: Offer innovative ideas for optimizing and beautifying small rooms or spaces.
Curb Appeal Makeover: Simple Upgrades to Boost Your Home's Exterior: Provide tips on landscaping, paint, front door enhancements, and other exterior improvements.
Kitchen Upgrades that Add Value: Showcase kitchen improvement ideas like adding backsplashes, upgrading appliances, or refinishing cabinets.
Bathroom Renovations for a Modern Touch: Explore ways to update bathrooms, including new fixtures, paint, tiling, and innovative storage solutions.
Energy-Efficient Home Improvements: Save Money and the Environment: Discuss options like installing energy-efficient windows, insulation, and smart thermostats.
Home Office Transformation: Creating a Productive Work-from-Home Space: Offer advice on designing a comfortable and functional home office environment.
Outdoor Living: Creating Inviting Spaces in Your Backyard: Share ideas for creating outdoor living areas, such as patios, decks, and garden seating.
Smart Home Upgrades: Making Your Home Smarter and More Convenient: Highlight the benefits of installing smart home technology, from lighting to security systems.
Flooring Makeovers: Options for Every Budget and Style: Discuss various flooring options, from affordable laminate to luxurious hardwood.
Painting Techniques for a Fresh Look: Explore different painting techniques, color combinations, and accent walls to give rooms a new vibe.
Storage Solutions: Maximizing Space and Minimizing Clutter: Provide organization and storage ideas for every room, from closets to garages.
Revamping the Living Room: Furniture Arrangement and Decor Tips: Offer guidance on arranging furniture, choosing the right decor, and creating a cohesive look.
DIY Landscaping: Simple Tricks to Enhance Your Garden and Yard: Share landscaping DIYs, such as planting techniques, creating pathways, and installing garden beds.
Upgrading Windows and Doors: Aesthetic and Energy-Efficient Improvements: Discuss the benefits of upgrading windows and doors for both style and functionality.
A Fresh Look with New Lighting: Illuminating Your Home Creatively: Explore lighting ideas, from chandeliers to LED strips, to create ambiance and drama.
Creative Wall Treatments: Wallpaper, Wainscoting, and Accent Walls: Showcase ways to add character to rooms with unique wall treatments.
Basement and Attic Renovations: Transforming Unused Spaces: Provide inspiration for converting basements or attics into functional living areas.
Seasonal Home Improvements: Getting Your Home Ready for Different Times of the Year: Share ideas for prepping the home for different seasons, such as winterizing or outdoor entertaining in summer.
Frequently Asked Questions
How Long Should A Real Estate Video Be?
There is a standard answer that most agents will hear to this question, primarily from within the real estate community: 3 minutes or less. That is not necessarily true in all cases.
The ideal length of a real estate video depends on factors such as; The platform, the target audience, and the purpose of the video.
If you are doing educational-type content on YouTube, you can go up to thirty minutes even more if you deliver high-value content.
Have you ever watched a 45-minute video because they shared information you needed to know? Information that was highly relevant and timely for you? We all have.
A home buyer wanting to know how that Down Payment Assistance program will allow them to buy a home with zero dollars out of pocket will hang to every word you say.
Though, that type of real estate video is for YouTube, not for an Instagram Reel.
Know your audience, know the platform and deliver a message that is appropriate to both.
How To Drive People To Watch The Video?
The answer to this question also has a few "depends." The most important factor, though, is the network.
If you are on TikTok right now, you can probably throw it up there, and you will get an audience. Organic reach on this network is plentiful right now.
If you are posting on Facebook, it is now primarily pay-to-play. The good news is that it is very inexpensive to have significant reach with paid ads on Facebook.
This is probably the best and quickest way to get your videos out to your ideal prospects.
Instagram reels, if appropriately executed, are getting decent organic reach. If you are using paid ads on Facebook, you can also display your paid content on IG Reels.
LinkedIn is also organically showing a lot of content to its members as they try to gain more traction for their network.
YouTube's algorithm changed recently, and videos are getting more exposure without paid ads. You have to optimize the content, the thumbnail, the description, and other factors to get that reach on Youtube.
Study the different platforms, choose one and crush it. Then move on to the next one.
How To Create real estate Videos That Get Viral?
There is no formula for "viral videos," - especially in real estate, which is very much a doldrum subject to most people unless you are in the market to buy or sell.
The audience is small, so virality is not usually possible with that small audience.
However, you can still achieve success with a small loyal audience who watch high-quality content on your videos. Focus on that, and you won't have to worry about going viral.
Conclusion; Embrace Video Marketing
If you are new to real estate, check out these top prospecting ideas to get started.
Video marketing is here and has a substantial positive impact on the business of those real estate agents who have jumped on the real estate Video bandwagon.
You will either join the trend or be left behind. Especially for new agents who are starting, the competition is fierce.
If you are not competing at the same level, your competitor will end up with the lead and the business that could have been yours.
Embrace video marketing for your real estate business to propel your business in the right direction.