The Power of Public Speaking in Real Estate
Public speaking in real estate can be a huge lead generation source and it can quickly expand your influence as a real estate agent in your community. Yes, it takes work to learn how to public speak and it can be a challenge to land speaking engagements off the start, but with some time and effort, speaking can be a great source of business. Start by going to Toastmasters. From there you can start crafting your speech and refining your content. Finally, you can reach out to event organizers in your city and you can start building your influence.
Handling Negative Real Estate Reviews
In real estate, negative reviews are just part of the business. They aren’t fun and they can really sting but they do happen. Avoiding them completely either means you aren’t taking enough challenges with your business or your aren’t asking enough people for reviews. Negative reviews can be an opportunity. You can respond with positive customer service and actually put your business in a better position despite the negative review.
Email Marketing Hacks for REALTORs
As a real estate agent, email marketing can be fantastic way to build relationships with people in your database. It’s just important to you approach your real estate email marketing with the right strategy. In this podcast, we discuss a few of the best hacks for REALTORs who want to leverage the power of email marketing using such platforms as Mailchimp. You will learn about subject lines, open rates, unsubscribers and more.
How To Pick a Real Estate Niche
Choosing a real estate niche can be one of the best things for your real estate business. But, how do you go about selecting a real estate niche or speciality? There are many options to choose from like geo-farming, demographic farming, property type specialties, and transaction type specialties like foreclosures or short sales. Choose the best real estate niche involves looking at the different types of specialities, analyzing the commercial intent, gauging your interest, committing, and moving forward without fear.
Selling Real Estate to Analytical Personalities (Blue/High C)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 types: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). In this podcast, you will be learning how to sell to the Blue personalities or the High C personalities. These are the analytical personalities and the detail oriented people. They can be very slow to make decisions and need all of the information before moving forward.
Selling Real Estate to Steady Personalities (Green/High S)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue) . In this podcast, you will be learning how to sell to the Green personalities or the High S personalities. These people dislike conflict and are risk averse. They crave safety and are slow to make decisions. Knowing how to sell to this personality type is very important because there is risk and change when someone is buying or selling a home.
Selling Real Estate to Influencer Personalities (Yellow/High I)
Selling real estate requires a keen understanding of people and their personalities. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). Each of these 4 personalities require a different sales approach to win them over in real estate. High I personalities or Yellows are outgoing, enthusiastic, and the life of the party. As a real estate agent, you will need to perfect your small talking skills as they want to know who you are. They are very concerned with likeability and rapport.
Selling Real Estate to Dominant Personalities (Red/High D)
Selling real estate to dominant personalities takes skill and tact. Dominant personalities are coded with the color Red or known as High Ds in a DiSC personality test. High Ds are risk tolerant, quick to make decision, and they prioritize results and time. In sales, you never want to “tell” a red personality what to do as they will resent the salesperson; furthermore, you want to be first in the door because they will be quick to select an agent on the spot.
Four Personalities You Need To Know in Real Estate (Colors)
As a real estate agent, you will deal with many different types of people and personalities. Knowing how to sell to each personality type can be a huge advantage as a real estate agent. There are various personality testing mechanisms, but the testing we use is DiSC and associate each 4 personality types with a color. There is D - Driver (Red), I - Influence (Yellow), S - Steadiness (Green), C - Conscientious (Blue).
In this real estate agent training podcast, you will learn about the 4 different personality types.
B2B Sales in Real Estate
In real estate, agents are quick to have many conversations with potential consumers, however, they forget about business contacts. REALTORs that overlook business to business (B2B) contacts are missing a large potential source of referrals. Just like other business owners, real estate agents can build strong relationships with other business owners in theri city.
Best Closing Gifts for Buyers and Sellers
Choosing a closing gift for a buyer or seller can be difficult in real estate. There is no real etiquette set out and it can be a challenge to determine if it should be a personalized gift or a systematized approach. Although it can take some time, selecting the right gift can be extremely important and can strengthen the bond between you and your client. Not to mention, it just feels good to give a nice closing gift to a client!
What is the Real Estate 3-2-1 Habit
As a real estate agent, you need to have a plan when you first get into the office. You should be able to start the day in a similar way each day with strategies that set your mindset up for success. The Real Estate 3-2-1 is a simple exercise that you can do every morning when you first get into the office. It will take less than 5 minutes and will leave you feeling happier, more optimistic, healthier, and productive.