Email Marketing Hacks for REALTORs
As a real estate agent, email marketing can be fantastic way to build relationships with people in your database. It’s just important to you approach your real estate email marketing with the right strategy. In this podcast, we discuss a few of the best hacks for REALTORs who want to leverage the power of email marketing using such platforms as Mailchimp. You will learn about subject lines, open rates, unsubscribers and more.
How To Pick a Real Estate Niche
Choosing a real estate niche can be one of the best things for your real estate business. But, how do you go about selecting a real estate niche or speciality? There are many options to choose from like geo-farming, demographic farming, property type specialties, and transaction type specialties like foreclosures or short sales. Choose the best real estate niche involves looking at the different types of specialities, analyzing the commercial intent, gauging your interest, committing, and moving forward without fear.
Selling Real Estate to Analytical Personalities (Blue/High C)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 types: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). In this podcast, you will be learning how to sell to the Blue personalities or the High C personalities. These are the analytical personalities and the detail oriented people. They can be very slow to make decisions and need all of the information before moving forward.
Selling Real Estate to Steady Personalities (Green/High S)
When selling real estate, you need to have an understanding of the 4 personality types. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue) . In this podcast, you will be learning how to sell to the Green personalities or the High S personalities. These people dislike conflict and are risk averse. They crave safety and are slow to make decisions. Knowing how to sell to this personality type is very important because there is risk and change when someone is buying or selling a home.
Selling Real Estate to Influencer Personalities (Yellow/High I)
Selling real estate requires a keen understanding of people and their personalities. The DiSC test breaks personalities into 4 type: Dominant (Red), Influencer (Yellow), Stead (Green), and Conscientious (Blue). Each of these 4 personalities require a different sales approach to win them over in real estate. High I personalities or Yellows are outgoing, enthusiastic, and the life of the party. As a real estate agent, you will need to perfect your small talking skills as they want to know who you are. They are very concerned with likeability and rapport.
Selling Real Estate to Dominant Personalities (Red/High D)
Selling real estate to dominant personalities takes skill and tact. Dominant personalities are coded with the color Red or known as High Ds in a DiSC personality test. High Ds are risk tolerant, quick to make decision, and they prioritize results and time. In sales, you never want to “tell” a red personality what to do as they will resent the salesperson; furthermore, you want to be first in the door because they will be quick to select an agent on the spot.
Four Personalities You Need To Know in Real Estate (Colors)
As a real estate agent, you will deal with many different types of people and personalities. Knowing how to sell to each personality type can be a huge advantage as a real estate agent. There are various personality testing mechanisms, but the testing we use is DiSC and associate each 4 personality types with a color. There is D - Driver (Red), I - Influence (Yellow), S - Steadiness (Green), C - Conscientious (Blue).
In this real estate agent training podcast, you will learn about the 4 different personality types.
B2B Sales in Real Estate
In real estate, agents are quick to have many conversations with potential consumers, however, they forget about business contacts. REALTORs that overlook business to business (B2B) contacts are missing a large potential source of referrals. Just like other business owners, real estate agents can build strong relationships with other business owners in theri city.
How To Easily Make $100,000 in Real Estate
In real estate, making $100,000 is a very achievable goal. Having a commission goal of $100,000 is a common number that most new and growing real estate agents will set for themselves and you can hit this goal even if you don’t have any people in your database. In this post and podcast, you will learn how you can go from have no people in your database to $100,000 in real estate commission in 1-2 years.
Why You Don't Like To Prospect in Real Estate
For most real estate agents, their favorite activity in real estate is not prospecting, however, prospecting is the main driver behind a REALTOR's income. Most agents end up trying to prospect daily by doing activities they don't like or don't fit with their personalities. What if prospecting didn't have to be such a challenge and you could look forward to your daily prospecting?
In this real estate agent training podcast, you will learn why you may not like prospecting and what you can do about it.
Do You Have a Lead Quality Problem in Real Estate?
As a new real estate agent, one of the main challenges that you will face is getting leads. This is a common problem that not only new real estate agents have but also experienced REALTORs. The need for more leads doesn’t end as you move forward in real estate, but your perspective might change. The initial mindset is “I need more leads” or “I need better leads.” There is nothing wrong with wanting more leads but chances are you aren’t necessarily just looking for leads, you want more buyers and sellers in your pipeline. Just a name with a wrong phone number and an unresponsive email is not necessarily what you want. You want true buyers and sellers.
Zero Resistance FSBO Prospecting
There is a ton of information out there on how to get an FSBO to list with you. Working to build trust with a for sale by owner prospect takes skill and a FSBO prospecting plan. With this, you can make FSBO leads one of the largest sources of business for you as a REALTOR. The problem with most FSBO prospecting plans is they are too pushy and create resistance. These old school tactics may have worked in previous years, but leads respond much differently in our modern world and if you are not meeting the FSBO prospect with value, you have little chance at landing the listing.