Reframing Difficult Tasks in Real Estate
How To Deal With Not Wanting To Prospect
In real estate, there are certain tasks that will naturally be more difficult than others. Knowing that you need to cold call or door knock that day might make you want to cringe, but, what if the tasks you are dreading weren’t really that bad? What if you were excited to prospect instead of worry about if someone is going to hang up on you? In real estate, you need to know how to deal with difficult tasks and do them at a high level.
In this real estate agent training podcast, you will learn how to reframe difficult tasks in real estate.
Podcast Transcript
[00:00:00] Hello and welcome to Rev Real Estate School. The podcast with quick tips and actionable advice to help you sell more real in today's world. And now your host Michael Montgomery.
[00:00:10] Hello and welcome back to Rev Real Estate School. I'm your host Michael Montgomery. Today we're talking about how we can reframe some of those activities that we do that we might not like to do. So what do I mean by this? What do I mean by reframe the activities that we don't like to do often in real estate. It's not everyone's favorite thing to prospect to doorknock to cold call. These aren't the things at the top of their list that are of interest and that are fun. Most of the times we like closing deals we like negotiating deals. But what it takes to get there. We don't always like that process and that's OK because not liking that process and still doing that process anyways is what makes an agent successful and at the end of the day we're all very lucky to be doing this career to being in a position where we can be our own bosses where we can be entrepreneurial where we can really go and grow our businesses in the way that we want to do it. This is all a luxury and we need to start thinking of even the most challenging things of our industry still as a positive and that we get to do them versus having to do them.
[00:01:21] This is a mindset shift that can totally reframe the way that you look at your career. So let's run through a few examples. First off let's say that you have some old leads that you need to follow up with. You haven't been looking forward to following up with these leads and most of us have these just some old dead leads that haven't really responded in a while. Now if you are sitting down to your prospecting that day you have a couple options. You can start to dread this and be like oh I don't know if they're going to remember me and these conversations might be a little bit tricky I'm not really looking forward to it or you can flip your mindset and say I get to call these leads aren't I lucky to have leads to call.
[00:01:59] Now let's say you're a brand new agent. You don't have leads to call. You don't have a lot of business on the go but you have time. You have time on your side. So part of use dreading going into the office because you're not sure what you're going to do you're not sure what you're going to work on or you flip that script around and you say I get to go into the office and I get to practice. I get to learn new concepts. I get to be around other producers so that I can learn from them. These are two different ways of looking at the exact same thing.
[00:02:30] Next example let's say that you're a busy growing agent. And right now you're in the middle of your spring market. Things are very busy you don't get a lot of time off your weekends are booked in advance you have open houses and then showings and then offers and you can look at this and think you know I just want a day off. There's nothing I want more than a day off or you can turn this around and say, "aren't I lucky - Isn't this great that I get to be busy and packed all day with appointments that have money producing activities." It's a simple little switch and any time you hear yourself saying Now I have to do something I have to do this I have to do that. Just replace that with I get to.
[00:03:10] So instead of I have to make my calls today you get to make your calls today instead of I have to doorknock before my open house. You get to doorknock before your open house even if you say this to yourself in your head you'll notice that you'll start to feel differently about the task at hand. It's a very very powerful concept because at the end of the day it's not always an easy career. Sometimes there's months where there's not as much income. Sometimes there's months where there's not as much free time. Sometimes there's months where you're juggling five clients from hell and you don't know if you're ever gonna get through it. It's just part of real estate. But we do get to have a ton tomy over our schedule. We do get to build a business from scratch. We do get to learn new things on our time and we can keep working on our craft and becoming better in our industry. All of this while showing homes and helping sellers move from one property to the next.
[00:04:04] There's so much power within our industry and we do have to look to the positive sides of what it is that we do. And even in times of struggle. So whether that be those months of being unbelievably busier of those months where you wish you were more busy there's still a lot of positives to come back to. And at the end of the day we have to come back to doing the things that we don't always want to be doing because that is what will set us apart in this industry doing the things that other people will not do and doing them well. But if we look at that as a pain and a struggle then you're not going to do them that well. If you do them at all. If you think of prospect he has just this huge pain that you just have to do then you're going to miss a lot more days than you'll probably end up doing. And the days that you do do will be a struggle and you may not improve your communication skills but instead if you look at it as a perk you get to wake up and you get to prospect you get to learn. You get to grow you get to talk to people then you will improve and you'll start to really enjoy the day to day in your career and those things that you may not love doing. You may find you'll start to like doing them a lot more.
[00:05:16] Thank you very much for listening to this episode I really appreciate it if you have a couple of seconds and you can rate and review the show it would mean the world to me. And if you have any questions for me you want to reach out and say hi. Feel free to find me on Instagram @The.Michael.Montgomery . Thanks very much and we'll see you in the next lesson.
[00:05:36] This episode of Rev real estate school has come to a close. Thank you for tuning in. We'll see you back here for the next lesson.